Finance Training
Modern finance training focused on deal structure, lender alignment, compliance, and sustainable profitability.
Premier Event Sales Training programs are built around structured performance standards designed for today’s lending and regulatory environment.
New Finance Manager
Built for anyone stepping into the finance office for the first time — whether promoted from sales or hired in fresh. There’s no substitute for learning in the chair, on your own floor, working real deals as they come through the door.
The week covers deal structure, lender relationships, and the documentation discipline that determines whether a deal funds cleanly or stalls — but everything ties back to one core discipline: the 5 C’s of Credit.
Finance Director
Built for finance managers stepping into leadership, and for existing directors sharpening their edge. The room often holds both at once, and the program adapts to meet each person where they’re at.
- Coaching the team — developing the finance managers underneath you, not just closing your own deals
- Portfolio-level performance — managing deal mix and lender relationships across volume
- Compliance oversight — protecting the department from documentation gaps that create exposure
Subprime Finance Strategy
Focused specifically on the segment where most finance offices lose the most deals: subprime and near-prime. A thin file or a bruised credit score doesn’t mean a deal is dead — it means the structure has to work harder.
- Approval criteria — reading a file the way a lender will, before it’s ever submitted
- Lender-specific requirements — structuring deals to what each lender actually wants
- Documentation standards — the paper trail that keeps an approval from unraveling at funding
Finance Refresher
Built for experienced finance managers and directors who want to go back to basics — tightening up fundamentals that drift over time, and catching up on what’s changed in lending and compliance since they last sat in a classroom.
- Back to basics — re-grounding in the 5 C’s and the deal structure habits that hold up under pressure
- What’s new — current lender requirements, compliance shifts, and market conditions affecting today’s deals
The 5 C’s of Credit
Every approval, every decline, every structure decision runs through these five lenses. By the end of training, a finance manager isn’t just trained on paperwork — they’re trained to think the way an underwriter thinks, before the deal ever leaves the store.
Character
The borrower’s track record and reliability
Capacity
The ability to repay, measured against real income and obligations
Capital
What the borrower brings to the deal
Collateral
The vehicle securing the loan
Conditions
The terms of the loan and the surrounding economic context
The shift, from New Finance Manager to Finance Director to Subprime Strategy, is in altitude: from reading one borrower, to reading an entire office’s risk, performance, and discipline.
Course Objectives
Ready to Strengthen Your Finance Department?
Whether you’re building out a new finance manager or sharpening an experienced director’s edge, training begins with a practical conversation about your dealership’s current structure and goals.
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