Sales Training
Sales process training designed to improve customer experience, conversion, and effective hand-offs to finance — built on the same buying-and-selling fundamentals that hold up under pressure, whether the room is a small-town showroom or a high-volume store.
Best Practices
- Touch points — digital and face to face
- Using digital tools for demonstration and validation
- Understanding the buying and selling process
- Towing and trailering basics
- Ethics in selling, with real examples
Client Support Pro & Client Engagement Pro
Built for anyone working the floor — the full sales workshop covering every stage of the customer journey, from the first welcome through to a professional delivery.
- The full sales process — welcoming the customer, understanding their needs, and feature/function/benefit presentations
- Demonstrations — with both present and online customers
- Building value — including Fixed Operations interactions and confirming the right vehicle fit
- Professional hand-offs — coming to an agreement of terms and a clean turnover to the Business Manager
Best Practices
- Social media applications and integration
- Digital demonstration tools, including video
- The buying and selling process, verbatim
- Advanced negotiation and objection handling
- Manufacturer SOPs and delivery best practices
Team Leader Pro & Production Leader Pro
Built for sales professionals stepping into leadership, or experienced team leads sharpening their edge. The workshop goes deeper on every stage of the process — in-depth interviews, dominant buying motivations, and advanced negotiation.
- In-depth needs discovery — interviews built around understanding what’s actually driving the decision
- Advanced presentation — painting the vehicle into the customer’s lifestyle, not just listing features
- Deeper F&I hand-off — professional turnovers that account for F&I products, not just terms
- Advanced negotiation — coming to an agreement of terms when the conversation gets harder
Built to Compound
Training doesn’t end when the trainer leaves. Follow-up in-store days review progress with the GM and Sales Manager, train one-on-one into the gaps, and reinforce the skills that move a team from competent to advanced.
Sales PRO — Client Support Specialist
Demonstrated competency in the buying and selling process, overcoming objections, and clearly presenting figures.
Sales PRO — Client Engagement Specialist
Full competency across the entire process, advanced negotiation, and consistent achievement of KPI objectives.
Evaluation & Grading
Ready to Strengthen Your Sales Floor?
Whether you’re onboarding new sales staff or sharpening an experienced team lead’s edge, training begins with a practical conversation about your dealership’s current structure and goals.
Contact Us Today